KevinMD; pulling back the curtain for patients

20 03 2011

As I continue to prepare for “Harnessing the Power of Social Media in Healthcare Communications” event on April 1st, I will continue to feature our panelists in my blog. I am extremely excited to hear Dr. Kevin Pho of KevinMD.com talk.  Known as social media’s leading physician voice, KevinMD has 7,199 likes on Facebook , 33,179 followers on Twitter and 46,000 RSS subscribers. He is cited regularly by The New York Times, Wall Street Journal, USA Today, Newsweek, TIME, American Medical News and has been named one of CNN.com’s five recommended healthcare Twitter feeds.

Not only are his credentials extremely impressive but what impresses me more is the content he publishes. Unlike Sermo, which is a network exclusively for physicians, KevinMD publishes his content for the patients. He says he “aims to pull the curtain back” giving patients a glimpse of what is going on behind the scenes in the healthcare industry.

Sometimes posting over ten posts a day, it could get confusing how Dr. Pho ever has time to actually practice medicine but he only writes a small percentage of the posts himself and instead spends about an hour each morning going through posts sent to him often referring to physicians he is familiar with and has reposted before.

I think one of the most impressive things about KevinMD.com is the interaction with patients. Not only is it a blog specifically for them, really giving them great insight, but the number of comments on each post along with the number of times each post is tweeted, especially considering the number of each posts each day is unbelievable. Have you checked out KevinMD.com before? If so, what did you think, if you could ask him one question what would it be?

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